Jef Pelkmans holds the position of strategy director at the Brandhome group. Before joining the agency he gained expertise in various projects within the social and cultural sector, focusing on the social and cultural behaviour of youngsters.
Jef has a solid educational background in marketing and communication, and loves brand building. He believes brands that stay true to themselves will expand their potential, and his ambition is to help them reach that maximum potential at every level. Understanding how brands and people interact is Jef’s passion, which is where his strong research skills become even more of an asset.
Jef has a Bachelor’s degree in social cultural work and a Master’s in strategic communication from the University of Antwerp. Jef holds the Belgian nationality, and is fluent in Dutch, English and French.